BUSINESS Marketing Principles

This course helps students understand marketing, the process through which organizations analyze, plan, and implement a strategy to sell their product(s). Effective marketing is critical for the long-term success of any business organization because it ensures that the business attracts, retains, and grows customers. In this course, students will choose a product to market to a select population. Students will learn about the 4 P’s of marketing (Product, Price, Place, Promotion) and conduct market research to help determine the most effective ways to advertise and sell to their population.

Credit: 0.5

Length: (1) Trimester

Grade Level: 9, 10, 11, 12

Prerequisite: None